Digital Discoveries

Google it.

Sun, 26 Jun 2011 00:00:00 -0400

It was recently announced that ‘Google’ has added “interest based ad targeting” to Adwords enabling it to “target search ads based on previous browsing activity”. In my previous post on behavioural economics I discussed how placing and wording adverts in a particular way can influence a consumers choice, which is one reason why personally I believe this to be a cornerstone in consumer targeting.

I recently completed the ‘Google Marketing Challenge’ in which as part of a team we received $200 to create an Adword campaign for a small local business. This experience taught me that for one you can never have too many keywords and secondly that targeting your chosen audience is a lot harder than it seems. Especially when there is a brand personality that needs to be kept in tact (no easy route of being the business that offers the biggest discount!). This brings me to my second reason for believing that behavioural targeting is the way forward for search engine marketing; it makes both the marketer and the consumers life a lot easier. What I mean by this is that it enables businesses to target and audiences to view adverts based on relevancy. Saving the business money on wasted clicks and the audience time with useless links.

An issue that does arise, however, is that of privacy and ethics. Is it right to monitor peoples online behaviour?

Damon Horowitz, who is the Director of Engineering at Google talks about the power that comes with new technology and the philosophical theories he believes we should use to consider what we do with this power. He states how “we want people building the technology thinking about what we should do with the technology” and how we need a moral framework to cope with all the power that this technology gives to us. Watching this talk took me back to my Philosophy and Ethics A-Level that I took and reminded me significantly of how it is important to think about the actions you take, however exciting the new technology or venture may be.

I believe it to be a positive sign that Google has has an in-house philosopher and that with their new ‘interest based ad targeting’ they will feature “the new industry standard Ad Choices logo and it will be easy for consumers to opt out”.

Smiles all round then :)

I love this Advert at the moment… it’s even funnier...

Tue, 07 Jun 2011 10:38:00 -0400

I love this Advert at the moment… it’s even funnier when Martin Collins, the actor featured in it, looks a little like my friends brother come 10 years! It was created by BBH London and the fun, humorous tongue twister has already cluttered my Facebook news feed with people quoting it as their statuses.

Storytelling

Thu, 02 Jun 2011 10:17:00 -0400

Transmedia storytelling can be a hugely effective tool for brands looking to create loyalty and high involvement with their consumers. The use of multiple media platforms to tell a story has become common amongst media enterprises. The idea behind transmedia storytelling is that just watching the advert or consuming the product is not enough to create strong bonds between the consumer and the brand – the consumer must be invited inside the brands community. The invitation to get involved can help create fierce bonds of loyalty through rich and varied story lines.

However, simply advertising on digital platforms is not enough. Digital adverts are expected to be interactive and entertaining and those that fail to engage and involve the consumer will fail on digital platforms. Pervasive Entertainment is an extension of transmedia storytelling. It is the result of content spiralling out to many different platforms and the merging of the real world and the fictional world. The promotional campaign for Inception is a perfect example of this.

They planted posters in the ‘real world’ which displayed QR codes and an ambiguous message about ‘Protecting your thoughts’. This QR code led to a website that had an indirect link to the film Inception and appeared as an anonymous blog attempting to figure out the mystery of the films story line.

This campaign received 175, 000 scans and Inception reached number one at the US box office for several weeks in a row.

Therefore, if it is executed correctly with interactivity and the consumer experience at heart – Transmedia Storytelling can be a highly lucrative technique for any brand.

What do you think?

This Waters new digital campaign....

Fri, 20 May 2011 13:59:00 -0400

Today Marketing Week reported on how ‘This Water’ has introduced a new digital strategy to take them through the next few years. In what I have learnt about online campaigns two things I have been told have stood out as the most important. This being that either a campaign is so good that it will receive great media coverage and will carry a brand for a few years or… a campaign or viral can be so terrible that it does the same thing. Anything that falls in between never seems to influence a significant difference. However, I believe that with an innovative concept and an insurance that the campaign is sustained successfully that an online presence can benefit a brand to great amounts. The promotional efforts being made for their digital campaigns are, I believe, enough to create a buzz with their new online presence. Not to mention that they are a sister brand of the much loved ‘Innocent’ which are famous for their innovative and successful campaigns such as ‘The big knit’.

The fact that Coca-Cola owns a 58% stake in this brand however leads to me to question whether the purity and simplicity associated with it is at jeopardy. Only time will tell if Coca Colas involvement has taken the ‘innocence’ out of these brands…

Behavioural economics and digital communications

Tue, 26 Apr 2011 05:36:49 -0400

“A theory stating that there are important psychological and behavioural variables involved in the economic decisions of consumers” Business Dictionary (2011)

Behavioural economics is a subject that keeps emerging within my course and one that I am intrigued by. This theory suggests that as consumers we are motivated by additional factors in the subconscious. According to Thaler (2008) these factors include a number of variables the first being habits; habitually buying a brand without regard to whether there is a cheaper or better quality alternative. Ease is another variable affecting the decisions we make, an example of this online is within internet shopping. Some websites automatically log you in when you visit their page for example Amazon; this may be a small action that would take the user less than a minute to complete themselves but it makes purchasing and browsing a lot easier. Two other factors include heuristics which “is a mental shortcut that allows people to…make judgments quickly” (www.psychology.about.com, 21/04/11) and irrationality.

After reading Dan Ariely’s book ‘Predictably Irrational’ it became very clear to me that the research done on this subject is almost vital to the advertising and marketing industry in understanding how the consumer makes decisions. The video below is a TED talk featuring Dan Ariely discussing his research (something I would highly recommend watching for its rich insights in to our irrational behaviour).

Irrational behaviour, as explained by Dan Ariely, is something that we do without realising and are scarcely able to control. He explains how by simply placing and wording adverts in a particular way it can influence a consumer’s choice. An example he uses is that of a restaurant’s menu; by adding an expensive meal it influences the consumers to choose the middle priced dish. Demonstrating how we irrationally make choices based on relativity. So what does this mean for digital communications?

There are four practical techniques that should be part of a marketers tool kit (Welch, 2010). “Price-cutting can and does reduce perceptions not just of product quality, but of experienced efficacy” (AAAA, 2010). Making a products cost less painful can be achieved by simply delaying the payment even if it is for a short period of time. This is defined as price perception; the price of an object or service determines our opinions towards it an example being with singers. If they perform in a club for free then a few people will turn up to watch them whereas thousands would pay over £50 to see the same artist perform at the 02. You must not overwhelm consumers with choice; this is similar to what Ariely was explaining in his talk and can be defined as goal dilution “When items promise multiple benefits, they are less convincing than items that appear to do only one thing” (AAAA, 2010).

In my previous blog posts I have talked about different aspects of digital communications and there is no doubt that this form of communication is becoming more and more relevant in our tech savvy culture. As mentioned in my post about Mobile technology, the advertising industry has been given a fresh opportunity to communicate with their audience in a new innovative way. Sutherland (2008) says that the study of behavioural economics “provides a robust intellectual link between understanding human nature and knowing how to make money” meaning that the understanding of this subject could be the difference between an advertisement succeeding or failing.

The behavioural economic models applied to digital communications can therefore create new opportunities and encourage a positive rise in both the sales and recognition of a brand. Loss aversion, for example, is “the disparity between the strong aversion to losses relative to a reference point and the weaker desire for gains of equivalent magnitude” (Camerer, 2002). Understanding this enables a marketer to ensure that the customer will feel they are making a loss by not purchasing an item or viewing a web page. An example of when this can be used is within a brands promotional emails by displaying a tick box that reads ‘tick here if you do not wish to receive emails on our latest promotions or discounts’ consumers will be unlikely to tick as they will be losing out on something. Ariely’s (2008) research has shown that this is a much more effective way of encouraging the consumer to sign up to things, in his case organ donation, rather than the option to join.

Cotte et al. (2006) defined four groups of online consumers these being; exploration, entertainment, shopping and information. By understanding the consumer’s online behaviour it allows for a more precise target and choice of behavioural economic model. In creating a seamless brand this will enable the brand to make the online experience suitable to their target audience, for example by creating ease for the consumer. Interacting with the audience in a way that appeals to them most can only mean positive things for the brand and its profile.

I believe that the study of behavioural economics is one of great importance to brands and companies, and can create huge benefit not limited to advertising. Within digital communications it allows us to understand how the consumers mind works enabling a strategy to be created that is targeted precisely and is highly likely to achieve results. The research behind it, I believe, is proof enough that decisions we make are not rational. In fact they are the total opposite, they are driven by pathos and ethos which is something advertisers and marketers can recognise and incorporate into their digital strategies. By creating platforms that can allow the consumer to interact and feel in control of will lead to a decision based on pathos as will a celebrity mentioning a brands name lead to a decision based on ethos.

Rory Sutherland (2009) talks insightfully about his views on behavioural economics in the TED talk below. Something I would recommend watching if you’re interested in this subject.

Being Social

Sun, 27 Mar 2011 09:03:00 -0400

The growing power of social media means that it can affect a brand whether they choose to engage in it or not. With many social outlets online such as Facebook, Twitter, MySpace, Blogger etc. people are having conversations about brands whether or not the brand itself is involved. The video below shows Evan Williams, the co founder of Twitter, talking about how this social network allows us to see what people are having conversations about.

So surely it is more beneficial for a brand to get involved in these conversations? Well, this is the general consensus amongst marketers. 700,000 people join Facebook every day making it an ideal platform to reach consumers on, which is exactly what brands are trying to do. However, this is not as easy as it sounds as mentioned in my blog post about mobile technology brands have to be careful not to become annoying as they are communicating through a medium which is personal to the consumer. With 63% of people having ‘unliked’ a brand’s Facebook page due to excessive postings it is important to know how to get it right. This link is a report on how brands can raise their awareness on Facebook with one of the points being to ‘engage influencers’. In 2010 Coca Cola tried to do exactly this with their Dr. Pepper Status takeover Facebook campaign. What’s the worst that could happen? They were forced to pull the campaign due to complaints.

Now although this didn’t have any lasting damage on the brands reputation it demonstrates that there is a line in which brands need to be careful not to cross. Ethical considerations of privacy are essential when communicating with the audience. In the Dr. Pepper scenario it is fairly clear that they were trying to befriend their target audience attempting to be risky and funny with their status updates. However, they took it to the point in which they ignored the privacy of their fans- whether they liked the page or not Dr.Pepper is still a brand and in that sense may be represented as intruding for over taking peoples statuses. This link is a blog post in which Gina Chen lays out what she believes are the ethics in social media that should be followed.

There is no doubt that ethics are undeniably important within campaigns and I think within social media this is very important to recognise. When people ‘like’ or ‘follow’ a brand they are welcoming them into their own social network and their private profile. I believe this is something that brands should respect and not take advantage of. As in the end, it is pretty obvious that its the brands reputation that loses out.

Digital Privacy

Mon, 14 Mar 2011 05:42:00 -0400

“Trust is a belief or expectation that the word or promise by the merchant can be relied upon and the seller will not take advantage of the consumer’s vulnerability”.

Jarvenpaa et al, 1999

This subject has become one of high sensitivity and one that I have touched upon lightly in previous posts. For me, it’s simple, if you don’t want organisations having information about you then don’t put it on the internet. Unfortunately, however, I don’t think it is this simple. ..

All our online behaviour is monitored. I recently spent a lot of time on the Aviva website researching for a live brief and now this brands advertising is constantly appearing on my browser. I understand the logic behind this, and believe it is efficient and relevant for both the consumer and the brand in targeting/ receiving with relevance. However, after a few days of the same advert it has become slightly annoying, not to mention the fact that as a consumer I’m not even Aviva’s target market. I don’t believe this to be the problem though.

Sir Martin Sorrell stated that “If you inertia sell it, or people don’t know that it’s being done or approve its being done, then I think it’s a problem”. Decades have been and gone since consumers were perceived as a passive audience, in fact now they are the extreme opposite. Active consumers want to be in control of what they consume and how and where they do so. The founder of Facebook Mark Zuckerberg said: “The way that people think about privacy is changing a bit. What people want isn’t complete privacy. It isn’t that they want secrecy. It’s that they want control over what they share and what they don’t”. Suggesting that if privacy settings are made clearer then there would not be so much stigma surrounding the issue.

Altman’s theory suggests that we look for a level of optimisation in which our desired levels of privacy matches are actual level. Meaning we expect to receive privacy based on the amount of privacy we give ourselves. People do tend to share too much information about themselves through social networking sites such as Facebook. Therefore, in my opinion, they do not have a viable argument when they complain about privacy as they are the ones making the information available. Although I do believe permission should be asked for before taking such information. As mentioned in my post about ‘Ubiquitous Connectivity’ brands have to be careful not to annoy the consumer but keep an element of trust in their relationship with them.

I’d like to end this post on a recent article I read in which 3MGTG released a report foreseeing a drastic change in advertising over the next 12 months. This included adverts that resemble those used in the film ‘Minority report’. These ‘Gladverts’ will potentially address the consumers on a personal level and “serve an advert based on how you feel”. Whilst this is revolutionary technology and is bound to be a huge component in the future of advertising I can’t help but feel that it takes invasion of privacy to a whole new level.

What do you think?

I love how famous lip-syncing man has become. This satirical...

Wed, 09 Mar 2011 19:23:00 -0500

I love how famous lip-syncing man has become. This satirical viral uses parody to a tee and has already had over two millions hits on Youtube in three days! Whether it will sell ‘Smartwater’ or not … to be concluded.

Search Engine Marketing

Sun, 06 Mar 2011 17:35:00 -0500

‘Search engine marketing (SEM) has become a strategic tool …to promote and advertise online’

Fesenmaier et al.

Search engine optimization (SEO) is based on two main tools; keywords and links. The specificity of the word is key in ensuring that the URL of the site is found. The thought given to choosing a URL is predominant in whether the website will be reached by the target audience.

Fesenmaier et al. state “Search engines not only provide numerous opportunities for tourism destinations and businesses to engage their potential visitors, but also pose many challenges”. While being one of the most important strategic tools in online marketing it also encourages plenty of competition. The purpose of SEM is for a business to obtain a high Search Engine Results Page (SERP), although the attention of the target audience is not easily reached.

Google AdWords is a programme that allows companies to create adverts based on a keyword, meaning when someone searches for that word their advert will appear. Google Analytics works simultaneously with Google AdWords and gives a company “rich insights into your website traffic and marketing effectiveness”. These tools aid a brand/business in ensuring their site is known by their target audience overcoming the competition as effectively as possible.

Benefits of using SEO include:

-Perspective (Global / Regional)
-Targeted Traffic
-Increase Visibility
-High ROI (Return on Investment)
-Long term positioning
-Cost-effectiveness
-Flexibility
-Measurable results

I believe that the importance of such technology, whilst boasting the benefits above, helps dramatically in the crowded online marketing world. Who would have thought so much was involved in the creation of a websites URL!

It has made me think significantly about how to conduct a strategic and relevant plan to ensure that there is significant traffic to a website.

The Seamless Brand

Sun, 27 Feb 2011 18:47:00 -0500

‘A range of new marketing mediums can be leveraged to keep people tuned in and seamlessly integrate brands into their everyday lives’

Martin and Todorov

A seamless brand is one that goes beyond a single touch point with the consumer. Incorporating everything related to it part of an experience. A seamless brand constantly asks what emotional connection can be created at that moment in time, thus developing infinity between the audience and the message the brand wants to communicate.

Martin and Todorov state that “Brands need to make themselves immediately relevant to what consumers do, not just what they like. The next generation of interactivity therefore will not just fill in gaps but create synergy across touchpoints by connecting activities that prolong the experience across the multiple places where the consumer can engage with the brand”.

This means that the consumer’s journey of the brand doesn’t end, it continues even after purchase. Every portal of communication with the customer is used as an opportunity to reiterate the brand message. These portals can include site design, adverts on buses or even on airplane sick bags; the aim is to constantly remind the consumer of the brands presence and relevancy to their lives. Marketers are going to have to get down and dirty with new technology. The more you understand systems and what they can do the easier it is to connect with the audience.

Apple is renowned for its innovatory and originality and encompasses all characteristics of a seamless brand. When visiting an apple store it is an experience, you can spend hours interacting with people through their display products or choosing music to play in the store. They find every opportunity to interact with their audience including product placements in many box office films. Virgin is also very innovative within their communication channels, one being their airplane salt and pepper shakers (see picture below). The genius in this is the fact that customers will talk about this product and share their story, elongating the experience for them.

I believe there are many opportunities within digital portals of communication to reach the audience and that seamless branding is a brilliant strategy. By communicating through portals that are relevant, engaging and non stereotypical may encourage consumers to think of your brand first.

What do you think?

Mobile Technology

Sun, 20 Feb 2011 16:42:00 -0500

‘The mobile phone has become a central cultural technology in its own right’

Stump & Gong et al.

Mobile advertising is thought to reach twenty billion in revenue by the end of 2011. Demonstrating just how popular and revolutionising this technology is and can be. Daily, brands are releasing new advertisements through mobile technology to try and engage with their audience. Hyundai, for example, have created an exhilarating new campaign being the one of the first to create a YouTube Mobile Brand Channel. With mobile brand channels “Users can share videos, save to a playlist, subscribe to the channel and rate content through the “thumbs up” YouTube feature” allowing consumers to be ubiquitously connected to the brand and interact actively with it. Also demonstrating user mobility in which consumers can communicate ‘anytime, anywhere, with anyone’.

Balasubramanian & Peterson et al. state “‘Always on’ media offers more opportunities for communication when other methods are not available”. With InsightExpress finding that mobile advertising is four times more effective than online campaigns it is not hard to see just how many opportunities this technology does indeed offer. Furthermore, it is predicted that by 2015 the mobile will replace the computer as the most frequently used means of accessing the internet altogether. These new ways of interacting are constantly developing and transforming the way brands communicate with their audience. But is this for the better or worse?

Marco Veremis raises the issue of how personal the mobile phone is , it’s something intimate to the owner with which they communicate to their friends and family making it something they probably don’t appreciate being advertised on. He asks the question “How do you advertise on a medium that’s so personal in a relevant manner that doesn’t look like advertising?”. Matt Rhodes developed four steps which can help achieve the answer to this crucial question.

1. Understand what people are saying: ‘You need to know who is talking, where they are talking and what they are talking about’. Knowing who you’re talking to and how to reach them is essential in creating an effective campaign.

2. Know what you are trying to achieve: ‘if you were going to the moon you would have a solid reason for doing so! You would just invest all your time and resources doing it for no reason’.

3. Experiment: Technology and mediums of reaching the audience is constantly changing. Innovation is key.

4. Ruthlessly measure the impact you are having

If a brand is advertising through a device which is personal for the consumer they need to be stimulating, giving the consumer a reason for wanting to interact or even acknowledge their brand. Nokia have done this very successfully with their ‘World’s Biggest Signpost’ Campaign (See video below).

The World’s Biggest Signpost from adghost on Vimeo.

This campaign demonstrated how advertisers can create a stimulating campaign with mobile technology without the mobile being the sole purpose. What I mean is the mobile phone doesn’t dictate the campaign but is fundamental to its success. It needed people’s connection and interaction with their mobile phones to work. This is exactly what Matt Rhodes meant when he defined ‘experiment’. Yes, mobile technology is revolutionising the way we advertise but this doesn’t mean the advertisements and campaigns have to be restricted to the mobile phones. They can be used to inspire a campaign. This can also be done on a small scale; Poke London used a similar strategy in their ‘Bakertweet’ campaign (See video below)

BakerTweet from POKE on Vimeo.

I just find the innovation and communication strategies in advertisements like this to be so much more interesting than the obvious mobile channels such as Facebook. It uses mobiles interactively and gets the consumers to engage with the brand on a personal level. They do not offer incentives for the audience to get involved; they get involved because they enjoy it. Hype is created and gradually more and more people are taking part because it’s a social, fun and rewarding thing to do.

In reference to the question I asked earlier about whether these new opportunities for mobile advertising are for the better or worse… it is definitely for the better but only when used in a contextual and exciting way. When we are advertised through the same channels day in and day out it is no wonder we pay no attention. Advertising, marketing and public relations have been given a fresh start, if you may, with the revolution of mobile advertising and I think it’s important not to fall into the same habits and stereotypical mediums. By keeping campaigns exhilarating, interactive and interesting for the consumer it can only mean good things for the brand.

Ubiquitous Connectivity

Sun, 13 Feb 2011 18:43:00 -0500

‘Interactivity…seems to have a longevity that goes beyond surprise and novelty’

Sheizaf Rafaeli

Interactivity is ‘’the facility for individuals and organizations to communicate directly with one another without regard to distance or time’ (Deighton & Kornfeld, 2007). As interactivity becomes more integrated in digital media it gives more power to the marketer and how they reach their audience. But how does this interactivity affect marketing strategies?

Deighton and Kornfeld defined five emerging marketing paradigms, one of which being ‘Ubiquitous Connectivity’. We are always ‘turned on’ and connected with mobile phones being ‘life’s remote control’. They explain how when we are ubiquitously connected we are always an active audience in the market, ready to be communicated with and as I mentioned in my previous blog, as a culture we are constantly available.

French Connection and Dove have recently expanded their presence in digital media, making their products available to buy through Facebook. Although they are not the first brands to explore this territory of interactivity French Connection are the first to advertise offers and clothing through their fans personal news feed. This is a perfect example of how marketers can take advantage of ubiquitous connectivity. Deighton & Kornfeld also comment on how this interactivity puts power in the hands of the consumer; by marketing to consumers through their personal news feed the consumer has the power to purposely avoid their messages and ‘turn off’, this ‘puts a price on our attention’.

Everyone has the annoying friend on Facebook that updates their status ten times an hour about what they ate for breakfast, what shoes they decided to wear and how many peas they had with their dinner, and more often than not we end up blocking them. Brands have to be careful not to become this annoying friend, ‘At best its role is to provoke conversations among consumers, and at worst it becomes the enemy, attacked with invective or parody’. By befriending the target audience and suggesting products to them based on their likes, the brand can build a personal relationship with them but at the same time must be wary not to become too intruding. Personally, I like the idea of having my favourite brands advertising offers that are relevant to me (whether my bank balance agrees is another story) as long as it doesn’t bombard my news feed.

Only a small percentage of brands are currently experimenting with such marketing strategies including ASOS and Young British Designers. However, I believe that this will become more common as other brands observe the effectiveness of it. Understanding the consumer’s thoughts and interests allows a brand to create a direct marketing approach in which the consumer can interactively participate and feel involved, not influenced.

A future problem that may arise is too many brands may jump on this bandwagon which would result in peoples personal news feeds spamming. This is something marketers have to avoid happening, as it could potentially ruin the reputation of their brand. Douglas Rushkoffs says we are ‘witnessing the beginning to the end of Facebook’ arguing that parties always move on; for example with Myspace. He emphasises that Facebook didn’t ‘win’ against Myspace but ‘Myspace won first and Facebook won next’ and sites will continue to go down in the same order. I understand the logic behind his prediction, and whether I agree with it or not is undecided seeing as there is yet to be a social network site to replace the likes of Facebook. I do believe that whether or not his predictions are true it is a powerful marketing tool while it lasts and the 250 million+ users of Facebook are showing no sign of becoming disconnected yet.

What do you think?

Just a short clip to support my post :)

Sun, 06 Feb 2011 18:04:13 -0500

Just a short clip to support my post :)

Is digital communications detaching us from ‘real life’?

Sun, 06 Feb 2011 09:21:00 -0500

“The production of too many useful things results in too many useless people.”

Karl Marx

Communication is something that has become invaluable to our culture. Whether it be through texting, phoning, ‘pinging’, instant messaging, facebook, twitter, email- we are constantly in contact with other people. I, for one, am absorbed by this way of living communicating with friends, family and work all simultaneously through my Blackberry. If I am without my phone- I feel lost- a feeling I know many people of my age can relate too.

The development of digital communication has brought people closer together, allowed people to explore different cultures or ways of thinking and created new platforms for the marketing mix. During the US elections team Obama spent £8 million on digital advertising demonstrating just how established it is becoming. Social media has encouraged ‘identity exploration’ (McStay, 2010), allowing people to join groups they can identify and share opinions with.

However, for centuries the only way for humans to communicate was through spoken languages and letters. When my parents were my age their most technically advanced way of communicating was through the landline phone… which seems unimaginable in our generation. This leads me to question do we have too many ways to communicate? Max Frisch said “Technology is a way of organising the universe so that man doesn’t have to experience it.”. Yes, by communicating with people online it allows us to explore new cultures, but this is virtual, something Baudrillard (1993) calls ‘hyper-reality’… it’s not real. People spend 700 billion minutes per month on Facebook leading me to believe that as a culture we have become too engrossed in the digital world and have made ourselves so available as individuals that we have become detached from the little things that make ‘real life’ valuable to us.

What I mean by this is that when technology was that bit simpler, people were closer. My brother, being in the army has limited forms of communication, keeping in contact by writing letters- these tangible objects are that much more valuable than a text you would receive or a quick email. It shows the people you are communicating with that you care just that little bit more to spend some more time on the message you are sending them.

We need to find a happy medium where the digital world stops and the real world can begin…

What do you think?

"The real voyage of discovery consists not in seeking new landscapes, but in seeing with new eyes."

Sat, 05 Feb 2011 12:02:20 -0500

““The real voyage of discovery consists not in seeking new landscapes, but in seeing with new eyes.””

- Marcel Proust

Photo

Sat, 05 Feb 2011 12:01:06 -0500