June 2011
3 posts
Google it.
It was recently announced that ‘Google’ has added “interest based ad targeting” to Adwords enabling it to “target search ads based on previous browsing activity”. In my previous post on behavioural economics I discussed how placing and wording adverts in a particular way can influence a consumers choice, which is one reason why personally I believe this to be a...
Storytelling
Transmedia storytelling can be a hugely effective tool for brands looking to create loyalty and high involvement with their consumers. The use of multiple media platforms to tell a story has become common amongst media enterprises. The idea behind transmedia storytelling is that just watching the advert or consuming the product is not enough to create strong bonds between the consumer and the...
